MTV Networks Celebrate Ten Re-Issue

by Kathy Davis on March 18, 2009

The Ten Re-Issue promo frenzy is alive and well…the MTV family of networks is gearing up for two weeks of programming to celebrate Ten.  It sounds like it won’t be any “new” content from the band, but it’s always good to see our boys front and center getting the props they deserve.

ROCK BAND® TEAMS UP WITH MTV, MTV2 , VH1 AND VH1 CLASSIC TO CELEBRATE PEARL JAM’S RE-RELEASE OF DEBUT ALBUM TEN, COMING TO STORES MARCH 24, 2009

New York, NY, March 18, 2009 – In honor of the re-release of Pearl Jam’s debut album Ten on Epic/Legacy Recordings, in retail stores nationwide day-in-date with its launch in the Rock Band® Music Store, MTV, MTV2, VH1, and VH1 Classic and Rock Band® are teaming up to roll out a two-week long lineup of content that celebrates the band, its successes and the band’s debut in the Rock Band Music Store of downloadable content. Exclusive features include the VH1 Classic premiere of “Pearl Jam Ten Revisited,” including the never before seen version of the music video “Jeremy,” and covers of Pearl Jam classics by current artists on MTV2.

Premiering on Saturday, March 21st at 2:30pm ET/PT on VH1 Classic, “Pearl Jam Ten Revisited” takes you on a half-hour look back at Pearl Jam’s seminal debut album, Ten that brought alternative rock to the mainstream by showcasing videos for “Even Flow,” “Alive,” “Porch” (from the band’s Unplugged performance), and the television premiere of the uncensored version of “Jeremy.” With the help of archival footage and interviews from the band the viewer will be taken back to the early 90′s to reflect on the album’s importance to alternative music. VH1 will air the special “Pearl Jam Ten Revisited” on March 25th at 11:00am ET/PT.

Pearl Jam fans also won’t want to miss MTV2′s “Rock the Deuce” beginning on Monday, March 16th through Thursday, March 19th at 8pm ET/PT and on Saturday, March 21st at 1am ET/PT when the network airs cover performances of Pearl Jam classics by artists including:

  • Aaron Lewis of Staind – “Black”
  • William Beckett of The Academy Is… – “Jeremy”
  • Hoobastank – “Evenflow,” “Alive” and “Oceans”
  • P.O.S. – “Why Go”In addition, MTV, VH1 and VH1 Classic will celebrate Pearl Jam through the end of the month by airing blocks of other Pearl Jam music videos and feature videos and editorial on MTV.com, MTV2.com and VH1.com, as well as VH1 Classic. VH1.com and VH1Classic.com will also be celebrating the re-release of Ten by streaming the full album the week of release.As previously announced, Ten, the debut album that sold 12 million copies and introduced the world to Pearl Jam  in 1991, will also be offered for download in the Rock Band Music Store day-and-date with the re-issue of the album in stores on March 24, 2009. Ten, on Epic/Legacy Recordings, will be reissued in four new and expanded editions and will serve as the launch of a planned two-year catalogue re-release campaign leading up to the band’s 20th anniversary in 2011. Fans can preorder the re-issue of Ten now at www.PearlJam.com.

    In addition, Rock Band partner Microsoft will be hosting Pearl Jam drummer Matt Cameron for a Game with Fame session on Friday, March 27th at 7pm ET. Fans with an Xbox LIVE® Gold membership can play Rock Band 2 with Matt Cameron by sending a friend request to Gamertag “Pearl Jam GWF” and be online half an hour before at 6:30pm ET.

    Pearl Jam released Ten on August 27, 1991. The album reached #2 on the Billboard 200 chart, sold over 12 million copies and became one of the cultural touchstones of the 1990s. Songs such as “Alive,” “Black,” “Even Flow” and “Jeremy” became staples of rock radio, and still make frequent appearances on the band’s ever-changing concert set lists.

    For more information on Rock Band and Harmonix Music Systems please visit www.rockband.com and www.harmonixmusic.com. Rock Band is published by MTV Games and developed by Harmonix. EA is the exclusive distribution partner for Rock Band.

Kathy Davis ( Twitter: @CrookedArm23 )
A Bay-Area based entrepreneur, co-editor Kathy conceives and writes her share of TFT’s articles and sections. She was co-editor/co-founder of one of the first Pearl Jam fanzines "Footsteps" (1992-1997). Kathy’s first Pearl Jam show was at the Bridge School Benefit on November 1, 1992.