Pearl Jam boosts “Cold Case” Ratings

by Kathy Davis on May 7, 2009

The power of Pearl Jam is far-reaching!  “Cold Case”, the CBS-TV show that is featuring 16 PJ songs over the course of it’s 2-part season finale enjoyed a 38% increase in viewers Sunday night as a result of the ingenious use of the music.  I must admit I’ve never seen the show, and I was certainly glued to the TV!  The show has been “on the bubble” – in other words, in danger of cancellation by the network - and the ratings surge will certainly help the show’s, uh, case.

This article from the Hollywood Reporter sums it up:

CBS’ “Cold Case” (12.9 million viewers, 2.9 adults 18-49 rating) is considered on the bubble for renewal and was up 38% to deliver its best performance in six weeks. The two-part season finale featured the music of Pearl Jam, including several cuts from the recent rerelease of the band’s 1991 album “Ten.”

Recent whispers have said a pickup for “Case” is probable, and Sunday’s performance doesn’t hurt. Its Sunday companion, “The Unit” (10 million, 2.4), is seen as more shaky, but the drama was up a few tenths.

Part 2 is on Sunday night at 9 p.m. Eastern on your local CBS station.

Kathy Davis ( Twitter: @CrookedArm23 )
A Bay-Area based entrepreneur, co-editor Kathy conceives and writes her share of TFT’s articles and sections. She was co-editor/co-founder of one of the first Pearl Jam fanzines "Footsteps" (1992-1997). Kathy’s first Pearl Jam show was at the Bridge School Benefit on November 1, 1992.

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