Backspacer @ Target and Oz Tour Promo

by Kathy Davis on August 17, 2009

TargetButton

With the much anticipated release date of September 20th a little over a month away, the excitement over Backspacer is building!  Exclusive U.S. big box retailer Target now has the album available for pre-order on Target.com;  according to their website:

Available only at Target, Pearl Jam’s newest album Backspacer featuring the hit singles The Fixer and Got Some. Also available only at Target, Target.com, and iTunes.com/Target, exclusive bonus content including exclusive full-concert downloads!

Remember, the store will also have an exclusive (our favorite word) 100% organic cotton PJ T-Shirt available, profits going to Feeding America, the nation’s largest anti-hunger organization. Details forthcoming.

Our pals at TheSkyIScrape already picked up on this, but in case you missed it Australian PJ tour promoter Michael Chugg of Chugg Entertainment has launched the website PearlJamTour.tv in anticipation of the upcoming Aussie/NZ tour. How cool is that? “Chugger” has posted one webisode, coming to you from his Shepherd’s Bush hotel room, introducing the channel. Every week, the site promises to bring us “video exclusive(s) taking you behind the scenes in the Pearl Jam world”.  We’ll get a look at fans, venues, a retrospective, album preview plus coverage of opening acts Ben Harper and Liam Finn.

 Here is episode one of PearlJamTour.tv:

Australian fans purchasing public onsale concert tickets also have unique music purchase opportunities. Info according to musicfeeds.com/au:

In another exciting digital initiative, Pearl Jam fans have the option to pre-order the new album, Backspacer, including an exclusive, live bonus track (Last Exit) with their concert tickets for the November tour. The pre-order is available at an additional cost of AUD$15.00 on top of the ticket price.

Fans also have the opportunity to purchase a tour bundle which will not only include Pearl Jam’s new album, with the live bonus track, but will also include digital versions of Ben Harper and Relentless 7’s White Lies for Dark Times album, and the new EP from Liam Finn with Eliza Jane, Champagne In Seashells, for an additional AUD$31.00 on top on the ticket price.

I’m loving the creative marketing. Why make musical art to share and then have no one be able to get it?

Kathy Davis ( Twitter: @CrookedArm23 )
A Bay-Area based entrepreneur, co-editor Kathy conceives and writes her share of TFT’s articles and sections. She was co-editor/co-founder of one of the first Pearl Jam fanzines "Footsteps" (1992-1997). Kathy’s first Pearl Jam show was at the Bridge School Benefit on November 1, 1992.

Leave a Comment